“love the air” campaign logo design: Global Strategic Design Office, Johnson + Johnson
Zyrtec Liquid Gels package design (detail): Global Strategic Design Office, Johnson + Johnson
Crafting a new type of visual identity system
Retail Type
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Custom Type
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Identity
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Printed Matter
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Projected Environment
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Custom Type
Zyrtec, Johnson & Johnson
As part of the brand evolution for the leading over-the-counter antihistamine, LuxTypo was commissioned to create a comprehensive font family based on the existing Zyrtec logo. The new type palette has been applied across-the-board to Zyrtec products and marketing materials.
Creative Direction: Neil Sadler, Johnson & Johnson
Creative Direction: Neil Sadler, Johnson & Johnson
