Lux Typographic + Design
Crafting a new type of visual identity system
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Retail Type
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Crank8
Gustan
Lux Sans
Nova
Section
Custom Type
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Forge, Taku
Colette, CHOC
Sudafed, Johnson & Johnson
Zyrtec, Johnson & Johnson
Identity
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Autry National Center
Environment Furniture
Hudson Music Publishing
Prototype
The Turn Music Production
United States Artists
Printed Matter
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Fish Fry
How’s My Driving
Poetry on Record
Poster Collection
Section: The Typographic Story
Type Design, Otis College of Art and Design
Projected Environment
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InfoComm11
Glow 2010
Guess
Custom Type
Forge: Bold
Forge, Taku Wild Alaska Seafood
Forge was developed as a key identity element in the rebranding of this Alaska-based seafood company. Suitable for a wide range of applications from retail signage to mail order catalog, Forge is the visual voice of Taku.
Weights
Sample setting
Application setting
Character setting